Kellogg's Crackers

It was only a matter of time. Cereal brands for years have been trying to get us to eat cereal at other times during the day, other than just for breakfast. And quite honestly, it makes sense. Cereal is a very fulfilling, nutritious, delicious (in most cases) snack food. There is something quite satisfying about having a bowl of cereal at the end of the day. I did it last night, truth be told.

The problem is that I don't know if consumers really embraced the notion of cereal during the day quite the way that the cereal brands wanted. Well now Kellogg's has addressed this little dilemma with a new line of crackers for the All Bran and Special K brands.

Same great flavor, same great texture as their cereal counterparts, the new Kellogg's crackers make snacking on cereal during the day so easy, just like any other kind of snack food.

A very clever idea and a smart way to solve an "age-old" marketing problem: how to get consumers to eat cereal outside of breakfast.

What's your experience? Jim.