Insomnia Cookies

File this under "I wish they had this when I was in college!"

Remember all those late night cravings back in the day ... studying late at night or coming home from a party and not having many comfort food options?  I think there was Domino's pizza and that's about all.

Well now along comes Insomnia Cookies.  A late night cookie delivery service that brings cookies to college students to help them get through a late night of studying, or partying, or just being hungry.  It's brilliant.

Insomnia Cookies was started by two undergrad students at UPenn in Philly ... they saw a need in the market and they filled it.  Great marketers and entrepreneurs at a very early stage in their careers.  Now they have expanded to well over a dozen college campuses (including my Alma Maters Cornell and Columbia) as well as a few locations in Manhattan.

The best part?  You can order them for your favorite college student!  I'll certainly keep them in mind as my daughter races to Penn State in a few weeks.

What I love about marketing is filling gaps in the marketplace, giving consumers what they need in a really unique and meaningful way.  That's the sign of a great marketer and what looks to be the start of a great brand.  Not so sure it's about insomnia, but it's a cute and memorable name for sure.

What's your experience?  Jim.

Jim Joseph
President of Lippe Taylor
Author of The Experience Effect