Qualiby First

I just love this idea, but then again I love the show.  Both had me at hello.

Quill.com is releasing a line of office paper under the fictitious brand Dunder Mifflin from the show "The Office."  Office managers and consumers can now tap into the show for real both online from quill.com and on the NBC online store.

It's so brilliant, really, because it's so simple.  It's paper.  And it's paper from probably one of the most infamous paper companies on the planet, bringing awareness to another "paper" company that really no one knows.  That's borrowing equity.

The best part?  Quill.com is also picking up two of the best slogans from the fictitious brand as well:
- Limitless paper in a paperless world.  (makes me smile)
- Qualiby first.  (just makes me laugh out loud)

Imagine buying a ream of paper where the wrapping says "Qualiby First."  You just gotta love it.

But will you go out of your way online to buy it?  Are you a big enough fan?  Doesn't the office place need a little giggle now and then?  What's your experience?  Jim

Jim Joseph
President of Lippe Taylor
Author of The Experience Effect
Professor at NYU