Don't Be Afraid of Hats

The hottest thing in fashion these days, especially for men, isn't the scarf.  It's the hat.

I love the look, but have never thought that I looked good in a hat.  Sure, a backward baseball cap on a Saturday morning to hide bed head is one thing, but to wear a hat as a fashion item always intimidated me.

But I love the look ... so I've tried and tried but just couldn't bring myself to it.

Until I walked into a Goorin Brothers hat store when I was visiting San Francisco and the sales guy actually clued me into something.  Everyone can look good in a hat, provided that it's the RIGHT hat.  Ahhh.

Sure enough, he pointed me to the right direction for just the right hat and it worked.  It was such a fun shopping experience, that I just had to walk out with one on my big 'ole head.  Now I don't wear it all the time, but when it's appropriate and looks the part then I'm in a hat.

Now I'm not sure that this hat trend is here to stay, but go ahead and embrace it anyway.  Have fun with the accessories of the moment and express a little personal style.

Try it!  What's your experience?  Jim.

Jim Joseph
President, Cohn & Wolfe NA
Author, The Experience Effect series
Marketing Professor, NYU