Flip Flops

Off brand

I guess I feel the need to make a cultural statement.  I don't like flip flops, particularly on men, particularly when not at the beach, particularly after (way after) Labor Day.

I just don't like the look, and it's not because I don't like feet.  To me it looks sloppy and lazy and dirty.  With a pair of jeans, it just looks like you didn't care.  How about a nice pair of shoes?

Now some may say that this is part of their brand, and far be it from me to argue that point.  If you are at the beach and you are a "surfer dude," then I wouldn't argue with you.  But sitting in Manhattan at a bar on a Fall day doesn't cut it in my book.  That's not on brand at all, it's off culture and way out of style.

Just my two cents.  Put some care into your look, because that is your brand.

On brand

What's your experience?  Jim.

Jim Joseph

President, Cohn & Wolfe NA

Author, The Experience Effect series

Marketing Professor, NYU

PS - Coming next year, the next book in The Experience Effect series all about personal branding.  No flip flops allowed!