The Art of Positioning
This coming Saturday, I'm teaching the second part of my weekend intensive course at NYU. I really enjoy the second session the most, because at this point I know the students a bit better and we get to dive a little deeper. While I touch upon the concept of positioning in the first class, it's in this second class that I really blow it out.
I love to talk about positioning. It's the holy grail of marketing, yet to be honest so many of us don't quite nail it. It's a hard concept to grasp, and an even harder one to practice. But it makes for a lively discussion each and every time.
If you click here, I've linked to a recent article I wrote for Entrepreneur where I tackle the "Art of Positioning." This particular article is the 8th in my series where I tackle how to build the brand experience.
Nailing your positioning is a critical step.
What's your experience? Jim.
Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post
I love to talk about positioning. It's the holy grail of marketing, yet to be honest so many of us don't quite nail it. It's a hard concept to grasp, and an even harder one to practice. But it makes for a lively discussion each and every time.
If you click here, I've linked to a recent article I wrote for Entrepreneur where I tackle the "Art of Positioning." This particular article is the 8th in my series where I tackle how to build the brand experience.
Nailing your positioning is a critical step.
What's your experience? Jim.
Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post