The Rise of the Stunt
Whether it's from Jell-O or The Game of Thrones, we've seen the stunt come back big time in our marketing playbook.
Here's an article I wrote for Entrepreneur, about how all marketers can learn to do a stunt of their own, big or small. Hope you like it.
What's your experience? Jim.
Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post
Here's an article I wrote for Entrepreneur, about how all marketers can learn to do a stunt of their own, big or small. Hope you like it.
What's your experience? Jim.
Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post