Prank-vertising

I was recently asked by Fox & Friends to comment on a new phenomenon in marketing that they call "Prank-vertising."  I had not labeled it that way, but I see the point.  And the trend.

It's quite fascinating actually to debate whether it's ok for a brand to put its consumer on the hot seat.  This is where I'm a bit old school, because I would say "never!"  But I'd love to hear what you think.

Click here if you are interested in reading my post at our blog at Cohn & Wolfe.

What's your experience? Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post