2015 Golden Globes, As Tweeted
Last night we kicked off our pop culture awards season with The Golden Globes…and we started this year’s round of Twitter parties where we talk about all the marketing.
My Twitter party started out with Live on the Red Carpet with E!, and then we switched over to NBC in
time for Tina and Amy’s big opener.
Big brand advertisers of the night seemed to be L’Oreal, Volkswagen,
and Microsoft…including lots of commentary from many beauty brands trying to
recreate red carpet looks. The Golden
Globes claims to be The Super Bowl for women.
Not sure about that, but it was still fun watching and commenting on all
of the advertising and marketing activity.
Marketing aside, there were a few themes that emerged early
in the evening, and continued through the telecast.
Nothing seemed off
limits. Jokes about Bill Cosby and North
Korea went right in for the kill. The
humor was on the edge of being uncomfortable, but perhaps it’s humor that can
make the uncomfortable more talk-able.
Apparently white dresses weren’t off limits either. White is a tough color to pull off, and to be
honest not many did. The red carpet
needs color IMHO. But I’ll leave that
commentary for the Fashion Police, making their debut led by the fabulous Kathy
Griffin. She’s the only one who could
take the place of Joan, again IMHO.
Upsets. From the very beginning, it seemed as if none
of the usual suspects were winning.
While I would never admit to being completely on top of these pop
culture winners and losers, it was fun to see the unexpected give acceptance
speeches. And they were quite good, some
of them anyway. As a fellow father, I
think Michael Keaton’s acceptance speech was best in show (not that he was
necessarily an upset).
Perfect timing. J.Lo’s red carpet arrival perfectly timed to
her new movie trailer. Tina and Amy’s
new movie trailer right before they take the stage to open the show. Disney’s Cinderella
coming right off the heels of Into the
Woods. It was a night of well-timed
marketing, as you would expect. And that
doesn’t even include on all the tweeting.
See, we did focus on the marketing as well as the fashion and the
awards!
Freedom of Speech. Maybe it was the events in France over the
weekend, but it sure seemed like the big winner of the night was Freedom of Speech. As well it should. Terrorism and fear shouldn’t keep us from
saying what’s on our mind. Or expressing
it creatively. Nor should societal judgment
or bullying for that matter.
Best moment of the night: Transparent. To love!
Indeed! Note all of the above.
Speaking of love, I loved being with my Twitter party
participants. We’ve been doing it for
several years now, with The Golden Globes giving us a warm up for The Super
Bowl, The Grammy’s, and of course The Oscars.
Lots of fun, and no matter what anyone says … nothing to disappoint. Not when it’s a shared experience.
What’s your experience?
JIM.