Leveraging Your Brand Heritage
I recently wrote an article for Entrepreneur about the new Carl's Jr. campaign. Carl Sr. comes back and "gives it to" Carl Jr. for the way he's been marketing the brand.
I believe it's a good lesson in how to leverage your brand heritage.
Click here to give it a read.
What's your experience? JIM
I believe it's a good lesson in how to leverage your brand heritage.
Click here to give it a read.
What's your experience? JIM