Brands That Positively Portrayed Dads in 2017

Nothing makes me happier than seeing two of my worlds collide...marketing and fatherhood. So I can't possibly start the New Year without acknowledging a few of the brands that celebrated dads in 2017. We thank you for the amazing and positive portrayals.

McDonald's in the UK entered the holiday advertising game by showing the lengths that this dad will go to keep the holiday spirit alive...

We also saw a great dad portrayed for the holiday of Halloween...

Angel Soft gave some credit to those of us who are single dads...

Luvs continued their long-running campaign by saluting gay dads...

And finally, Dove Men+Care celebrated Father's Day by giving credit to all types of father figures...

My sincere thanks to these great brands, and all the others not represented here, for acknowledging the active role and responsibility that fathers of all flavors have in the physical and emotional well being of our children.

What's your experience? JIM