Lessons Learned from the Latest Brand Activity

I'm a big believer that marketing is a spectator sport, and there's been a lot to observe lately. But we can all learn from it!

I picked some recent activity and scoped out what we can learn for Entrepreneur magazine.

From L.L. Bean to PepsiCo to CVS. And a couple more.

Click here to give it a read. What's your experience? JIM