"Snowbrawl" - Shot on iPhone

Apple has been creating a compelling video series for quite some time now called “Shot on iPhone.” Pretty simple concept, I’m sure you get the point. Perhaps not a new concept, I’ve actually pitched the idea to several clients myself. Real, intense, dynamic footage that you can’t believe was captured on a mobile device. A few years ago that idea may have been shocking as video functionality was still kinda new, but now it might be more of a given. We all understand the video capes and use them regularly.

Time to up the game…

I just have to say that the latest installment of “Shot on iPhone” takes the whole idea to another level. The newest film essentially features a snowball fight. Ok, simple enough. Using Apple’s latest iPhone 11 Pro with 4k video and a triple lens. Ok, latest features. Directed and filmed by experienced Hollywood folks (David Leitch and Robert Elswit). Got it.

The result…epic:

Literally my reaction: “I can’t believe that was shot on an iPhone.” And I’ve done this before!

Even cooler? The behind the scenes footage:

Now I can’t get enough! I can’t believe that was “shot on an iPhone!”

Surely makes a case to get the newest release and certainly gives Apple amazing content for their marketing. Which I guess is the point! And of course, to simply entertain us. Check that box for me!

What’s your experience? JIM

PS - If you’re interested, here’s a couple more in the series (with prior iPhone models):