Nike at The Oscars

Nike debuted a new video during the Oscars this week that is quite inspiring. It’s all about having lofty goals and overcoming barriers to achieve them. Serena Williams delivers a powerful personal message, with perfect timing. Not only for the Oscars, but for where we are in our collective culture at the moment. Well done!

“It’s only crazy until you do it. Just do it.”

This isn’t the first video from this campaign. Here’s an execution from a few months ago as well. Well done as well.

Go out and dream, but dream big. And don’t let anything get in the way! This is Nike being true to its brand.

What’s your experience? JIM