Oreo for "Game of Thrones"

Well we knew it would be coming … the brand landslide for the premiere of the final season of Game of Thrones is upon us. One of the most anticipated brand collaborations has been Oreo, as in cookies.

We finally got to see the packaging and the actual cookies - the brand did not disappoint. Especially with this video:

If you’re a fan, you’re going out of your mind. If you’re into branding and marketing, then you’re going out of your mind. I fall into both categories TTYTT.

Oreo is on a bit of a roll this week, with a cute little prank for April Fools’ Day!

The mark of a great brand: the ability to be a core part of pop culture in a truly authentic and entertaining way. What’s your experience? JIM