Corona x Mexico

I’m on a roll with Corona this week, second post about the brand in two days. Yesterday it was about blocking the beach, and today it’s about celebrating Mexican history …

Corona is one of the most famous and one of the most “global” brands originating out of Mexico. In fact, the brand would say that it is one with Mexico, specifically one with Mexican history.

The brand may go as far as to say that one doesn’t exist without the other? Now Corona is proving the close connections and joint history that the brand has with its home country, via this video:

I love how the “Cerveza Mas Fina” tagline parallels with how the culture of Mexico seeks excellence. Very well done. And good timing, I might add.

What’s your experience? JIM