"Create with Air Max" from Nike

Source: Nike Air Max

The coloring book craze has been around for awhile now, and I believe has taken off even more as people are at home during the pandemic. Creativity abounds!

And the creation of custom sneakers has also been around for awhile now as well, and I believe has not decreased as people are at home during the pandemic. Fashion abounds!

Last year Nike Air Max from Japan brought these two trends together with “Create with Air Max …”

Incredible leadership here which is not too surprising from this brand. Viewing the creations “in the air” is brilliantly on brand. “Air coloring.” Well done.

Wondering where else in the world we will see this?!? What’s your experience? JIM