Schick Hydro Stubble Eraser

Source: Shick.com

The key to new product development is finding an unmet need. A need that you nor your competitors have not quite yet cracked for your target audience. That unmet need may have been staring at you in your face all along. Or it may have suddenly come along because of a recent trend. Or a shift in culture. Or a sudden change of events.

Like a pandemic. Like a fashion trend.

Witness … facial stubble. Already a fashion trend then suddenly heightened by folks being stuck at home during the pandemic. Stubble all over the place. Beards getting longer and longer. Most just simply not feeling like they want to shave. Lots of stubble.

The result … when you do finally shave your stubble off, it really hurts! Really. So you avoid it.

Enter Schick Hydro Stubble Eraser.

A new unmet need … getting rid of stubble comfortably. Up to 7 days which I’m betting is just about how often folks want to shave! Smart. And a reason to switch to Schick.

Can you find an unmet need for your brand? What’s your experience? JIM