"The Future of Pink is Green" from Barbie

Gotta leave it to brand Barbie … constantly innovating and constantly keeping pace with popular culture. And in many cases driving it.

The latest innovation? The first Barbie made of 90% ocean-bound plastic. It’s Barbie’s “next big makeover.” She’s gone green! Indeed …

This is one of the key’s to great branding … continual relevance, continual news, continual presence … when meaningful. And this one is meaningful especially to the next generation who is engaging with the brand.

Well done! What’s your experience? JIM