Fender - A Pandemic Comeback

Fender, as in the classic guitar brand, is making a bit of a comeback. Evidently playing the guitar has had a resurgence during the pandemic as people look to pick up hobbies to spend time in lockdown. I for one used to play the guitar as a kid and considered it once again, but opted for reigniting my Spanish instead. But I get the concept of bringing back something you love. And for many others, playing the guitar has become a brand new pursuit. Welcome!

Fender is taking advantage of that trend by reigniting its brand, playing on the age-old love of playing music. Music that defines your being. Perhaps even music that is your being. Take a look …

Lots of nostalgia played in that one minute video. Does make you want to strum a bit! Classic brand, classic story, classic product line. Vintage product line.

Well played. What’s your experience? JIM