Heinz Tomato Blood for Halloween

Source: Amazon

Just in time for Halloween, Heinz launched a limited-edition ketchup bottle called “Tomato Blood” to coincide with its new campaign featuring a “vegetarian vampire” named Toby. Toby is actually a big TikTok creator who the brand partnered with to tell this vampires switch from human blood to tomato blood.

What a fun and timely tale … bringing together Gen Z, TikTok, influencer, packaging, and retail for a special holiday. Brilliant.

Can you bring these elements together for your brand? What’s your experience? JIM