John Lewis "The Beginner"

Holiday adverts in the UK are a big deal … together they create a big cultural moment that many people share. For 2022, they are starting to flow out so I thought I would share one of the early ones from perennial retailer John Lewis. Not only is it great story telling, it also highlights the brand’s commitment to children which is awesomely appropriate for the holiday season.

How can you not love it. More to share as we get closer to the holidays.

What’s your experience? JIM