A Velveeta Martini?

Didn’t see this one coming …

Source: Velvetta

Yes, you read that correctly … a martini made with Velveeta cheese. A “Velveeta Veltini” to be exact.

Brand Velvetea has long been promoting different ways to use the product, but this one takes the cake. Correction, this one takes the glass!

It’s available exclusively at select restaurants of the BLT Restaurant Group. According to Food & Wine magazine, this limited edition cocktail (or cheesetail!) is made from “Velveeta-infused vodka (prepped by literally mixing Velveeta cheese sauce and vodka at least 24 hours before serving), olive brine, and vermouth into a martini glass which is then garnished with a cheese drip and a cocktail pick of Velveeta-stuffed olives and Jumbo Velveeta Shells & Cheese.”

Sounds … filing. Talk about product placement!

Actually sounds brilliant. Extending the relevancy of a brand should always be a goal. Good on you, Velveeta. Giving consumers another reason to seek out your brand should always be a goal. Good on you, BLT Restaurant Group. Raising brand awareness never a bad thing either. Making pop culture news, bingo!

Seems like a partnership made it cheese heaven. Somehow I’m betting we’ll see a mixology recipe for home prep being published soon!

Oh wait … there is! If you don’t live near one of the featured BLT Restaurants, you can order a full kit from GoldBelly.com that includes glasses, a shaker, and all the ingredients you need. It’s part of an entire collab between GoldBelly.com and BLT Restaurant Group. Bam!

Marketing heaven! Heaven!

What’s your experience? JIM