Pepsi x Peeps

What was once a limited edition trial run just two years ago, is now hitting retail shelves throughout the US now in time for the Easter 2023 holiday season … Peeps flavored Pepsi. Pepsi x Peeps.

Now if you’re a Peeps fan, you get it. And if you’re a Peeps fan but not really a Pepsi drinker then this just might be what it takes to convert you. And if you’re a Peeps fan, you likely try anything Peeps related as the brand is quite prolific. Have you seen the dresses?

Source: Pinterest

This is a pop culture brand … two of them actually. Pepsi x Peeps.

Now if you are a Pepsi fan, you might just try this novel, cult-like flavor just to, well, try it. Fans are fans.

All the point of a collaboration … leverage each other’s fan bases and give them a reason to try again and or try for the first time or try something new. Deeper engagement for deeper brand love. Tied to a holiday season with a lot of tradition.

Here’s a fan video …

“It’s fun, it’s seasonal, it’s for the Easter holiday, right?!?”

Collaboration at its best.

What’s your experience? JIM