Cheetos 75th Birthday Bash

Source: Instagram

Full disclosure, Cheetos is a client at my agency Ketchum, so I’m a bit biased. But can you blame me. This is fabulous … we had a birthday party of all birthday parties last week in New York to celebrate 75 years of Cheetos. Who knew the brand had been around that long?!?

And if there’s one thing that this party revealed above all else is that Cheetos is a pop culture phenom. There were Cheetos inspired cocktails, a fashion show, a limited edition handbag, and of course a birthday cake from none other than Milk. And by the way, the cake and handbag is available for sale. Take a look:

The Mark of Mischief indeed! And just in time for New York Fashion Week to start.

There aren’t many a brand that can pull this off. And Cheetos does it with authenticity and flair. Like no other.

Well done. Just a culmination of 75 years of amazing marketing.

What’s your experience? JIM