Marketing Isn't Changing

I wrote a guest blog post for The Council of PR Firms.  They asked me to be provocative, so I tried.

My premise is that although much of what we do in marketing (and public relations) feels like it's constantly changing, in reality it really isn't.  While technology keeps us on our toes and social media has sped up the race, the fundamental principles of what we do has not changed.  We are still in the business of influencing people.

So today's post here is a link to that post.  It's called "Sorry To Say:  Public Relations Isn't Changing."  Hope you like it.

What's your experience?  Jim.