Drumstick Cereal

Ice cream for breakfast?

General Mills announced a new cereal hitting the market…inspired by Drumstick ice cream. Comes in vanilla and mint chip. Now I’ve been known to eat a little “vanilla bean” in the morning myself, so I’m sure this is a behavior that the brand is simply picking up on. I haven’t seen much social media reaction yet, but I’m sure it will come.

And in another brand partnership in ice cream (but this one is ice cream), Cold Stone Creamery just added a new Reese’s ice cream cup offering. Will anyone know if they are coming or going?

What do you think? What’s your experience? JIM