Gillette in South Africa for Women's Day

Under its umbrella campaign “The Best a Man Can Get,” we’ve been treated to a number of inspiring videos from Gillette the last few years. From assisted shaving to transgender firsts to raising young boys into caring men, we’ve seen Gillette give dimension to its tagline.

And now we have a new inspiring video from the brand in South Africa in celebration of Women’s Day. In South Africa, many boys don’t have dads who are helping to raise them. Gillette took a moment to honor the women to are playing fatherhood roles in young boys’ lives.

Like many times before, Gillette isn’t just releasing a video but the brand is also supporting a local charity devoted to helping young boys become caring men. “The Best a Man Can Get.”

Bravo! What’s your experience? JIM