Kellogg's and Autism Speaks

Back to school can be a tough time of year. Lots of preparation and lots of stress. And when you are/have a child with special needs, it can be even more challenging.

Which is why I love this new initiative from Kellogg’s Rice Crispies Treats in partnership with Autism Speaks. The brand has already launched writable wrappers, where kids can express themselves right on the label. Well this year at back-to-school, the brand has added sensory love notes so that very special children can use the tactile experiences to better express themselves. Brilliant.

Each package includes the tactile range of fleece, faux fur, satin and velour - how amazing is that!

More than just brilliant, actually…inclusive, which I absolutely love.

What’s your experience? JIM