Pumpkin Cream Cold Brew at Starbucks

It’s Tuesday August 27th … most people in the Northern Hemisphere are enjoying the last days of summer. I am. I’ve had a glorious summer and I’m squeezing every last bit out of it. As I head to Mexico City for work! But I digress!

Today, Tuesday August 27th … Starbucks is bringing out its beloved (and now annual) Pumpkin Spice Latte #PSL. #TooSoon? Feels a little too soon for me as a consumer as I don’t want to think about pumpkins and harvests and fall foliage until about mid-September. But as a marketer I get it. It’s an early jump on the season to stay top of mind.

This year there’s a new member of the #PSL lineup: Pumpkin Cream Cold Brew. The newest addition to the brand’s successful Cold Brew product.

Does it work to get a jump on the season? Well, Dunkin’ went Pumpkin last week on August 21st so technically they get the #FirstOut trophy with their offering that also includes new Cinnamon Sugar Pumpkin Signature Latte.

The Pumpkin Wars are back, and it’s not even the end of the summer!

What’s your experience? JIM