How to Find McDonald's French Fries

Brand fans of McDonald’s say that all roads lead to their iconic french fries. I’d have to agree. Well all roads for me lead to ANY french fries, including McDonald’s. It’s a guilty pleasure with honestly no guilt for me!

Which is why I loved this simple campaign from McDonald’s in France, pointing people in the direction of how to find McDonald’s close by via outdoor advertising. So simple. And inspired by the Minimalist art movement, so says the brand.

Having recently been to Antibes, France (as part of the Cannes Lions Awards), I can honestly say that there are not many better places to be to have some french fries.

What’s your experience? JIM