One Year Anniversary of "The Conscious Marketer"

Today marks the one year anniversary of my newest book “The Conscious Marketer.” Yes, I’m the one who launched a new book in the middle of a pandemic. But ironically, the topic ended up being very timely. Brands being conscious of what’s going on in the world and adjusting their activities as a result. Brands giving back to their communities to be part of the communities. Brands paying attention to all of the needs of their constituents and working to add value to their lives.

In honor of my anniversary, I thought I’d post this interview with Ben Chodor where we talked about the book. In the middle of the pandemic.

Great fun talking to Ben about my favorite (professional) topic! Don’t get me going on music or fashion or food or fitness! LOL

Thank you to everyone who supported me in releasing this book. Being an author is a labor of love, and I’ve loved every minute of it every step of the way. I also use it in my teaching at NYU, which is another labor of love.

If you are interested in checking out the book, it’s available at amazon.com and many other retailers. Thank you!

What’s your experience? JIM