Kroger Launches Vanderpump Blooms x Bloom Haus

This collaboration leverages retail distribution with a television personality with flower power to capture a true gap in the market …

Source: Kroger

If you are a fan of tv personality Lisa Vanderpump then you know she’s a fan of flowers and flower arranging. During her stint on “The Real Housewives of Beverly Hills” she was often seen arranging flowers in her home and her restaurants are always filled with beautiful arrangements (I’ve witnessed them myself!).

Lisa is far more than a tv personality, however, she’s an entrepreneur and accomplished business person … now with her next move being the launch of a flower business in partnership with Bloom Haus and in distribution with Kroger.

Vanderpump Blooms x Bloom Haus at Kroger. Brilliant.

Vanderpump Blooms are available exclusively at Kroger stores and can be delivered via Uber Eats and Door Dash. The arrangements are pre-made so customers can easily replicate a Vanderpump look at home. The bouquets and arrangements come with a QR code so customers can watch a video of Lisa showing how she curated the flowers so that perhaps they can tweak the look for their own home.

Buying flowers and arranging them can be quite intimidating for many people. Making arrangements that come together for a beautiful look is no small feat. Trust me, I know, I have a flower expert at home. So this collaboration brings an ease of selection, convenience, celebrity, home delivery, and even trust/credibility that I’m not sure the market has seen before.

Marketing and branding and influencer and expertise all coming together to fill a need. Uniquely to fill a need.

Looks like all the bases are covered.

Can your brand do something similar? What’s your experience? JIM